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How (and Why!) to Invest in Commercial Real Estate
October 21, 2024 at 5:00 AM
Learning how to invest in commercial real estate can lead to significant financial gains

Commercial real estate (CRE) investment—have you thought about it? Many people don’t know where to start, but those who do often find that it's a path to substantial financial growth. The world of CRE may seem daunting at first, yet understanding how to invest in commercial real estate can unlock rewarding opportunities. From steady cash flow to long-term value appreciation, here’s why investing in CRE makes sense—and how you can dive in.

Why Bother with Commercial Real Estate?

When you think about real estate investments, residential properties probably come to mind first—single-family homes, rental units, vacation condos. But what about shopping centers, office complexes, or industrial warehouses? These commercial properties are used for business activities, and here’s the thing—they can potentially bring in significantly higher returns. Why? Because businesses are willing to pay top dollar for prime locations.

High Income Potential: Unlike residential properties that typically have a single tenant, commercial properties can house multiple businesses. Each tenant pays rent, generating a larger income stream.

Longer Leases, Stable Cash Flow: While a residential lease might only last a year or less, commercial leases can span five, ten, or even 15 years. That means fewer turnovers and consistent cash flow. Imagine knowing your rental income is locked in for the next decade—it’s a comforting thought.

Diversification Beyond Stocks and Bonds: Adding real estate to your investment portfolio introduces a layer of diversity that traditional investments like stocks just don’t offer. Real estate, especially commercial properties, tends to be less volatile and can act as a safety net during market downturns.

Value Appreciation and Tax Benefits: As with any real estate, commercial properties can appreciate in value over time, especially when improvements are made. Additionally, investors can benefit from various tax incentives, including deductions for depreciation, interest payments, and certain operational expenses.

Steps to Invest in Commercial Real Estate

Ready to take the plunge? There’s more than one way to get your foot in the door. Here’s a breakdown of how to invest in commercial real estate and navigate this potentially lucrative market:

Decide on an Investment Approach—What’s Your Style?

- Direct Ownership: Buy the property yourself and manage it. It’s hands-on, requires more capital upfront, but also offers the most control.

- Real Estate Investment Trusts (REITs): Don’t want the hassle of direct ownership? REITs let you invest in a diversified portfolio of commercial properties, just like buying shares of a company.

- Crowdfunding Platforms: New to investing? Real estate crowdfunding allows you to contribute smaller amounts alongside other investors. It’s a low-barrier way to gain exposure to CRE.

- Syndications or Partnerships: You can team up with other investors in a partnership or syndication, pooling your resources to invest in bigger properties. It spreads the risk and also opens the door to larger deals you wouldn’t be able to manage alone.

Pick the Right Property—Location, Location, Location

This isn’t just a cliché; the location of your investment can make or break it. Look for areas with strong economic growth, high demand for commercial space, and favorable zoning laws. Think about tenant mix too—a shopping center with a variety of businesses is often more stable than one with just a single type of tenant. Don’t rush this step. Take time to research neighborhoods, upcoming developments, and market trends.

Get Your Financing Sorted—Know Your Options

Commercial real estate usually requires more capital than residential investments, but there are ways to make it work. Banks, private lenders, and even seller financing are all potential sources of funds. Be aware of the down payment requirements, which are generally higher for commercial properties.

For more information on how to invest in commercial real estate, do not hesitate to get in touch with our team at American Real Estate Associates.